Ordinarily, hi-tech startups are in a critical phase of their lives where the emphasis is on development and intensive research for brand new markets. Naturally at this stage the emphasis has to be on generating sales and finding enough customers to prove that the business is actually viable.
Unfortunately most founders tend to focus more on other things like the brilliance of their concept which established the start up in the first place. The reality is that the world is full of brilliant ideas that end up going absolutely nowhere because they were not marketed properly. Marketing is therefore of utmost importance. Ultimately the very survival of the hi-tech startup will hinge on how successful the selling ends up being. And that is why it is so important to create a quality pipeline to drive a consistent flow of prospects and customers to the business and build sales. Fortunately this is a lot easier than what most people imagine. You just need to grasp the secrets to successfully driving sales to your start-up discussed in this article.
Generate content focusing on what is special and different
The right way to go about it is to start by generating lots of interesting content. This content needs to address some basic questions. What is so special about the products or services the hi-tech startup is offering? What is different? Why should people care? What is the unique selling preposition here? The articles you come up with should not only be on the company website but should also be shared in multiple platforms including popular social media sites like Facebook and twitter. Done properly this should spread a lot of awareness to prospects and possible customers.
Highlight the benefits
An understanding of human nature is critical here. Folks don’t care about your technical qualities and high quality products. Instead the selfish nature in humans dictates that people will always start off asking what is in it for them. That means that your content should focus with laser precision on the benefits customers will enjoy. The right way to do this is to try as much as possible to put yourself in the shoes of the customers.
Give away something really valuable in exchange for email contacts
Your content created with a close eye on typical keyword phrases that your targeted leads are bound to use should attract plenty of prospects. You will then need to create a system for harvesting email addresses. The most effective way to do this is to give away something really valuable in exchange for the email addresses of prospects. This is precisely how you will be able to rapidly build up a permission-based email list which will enable you to regularly communicate with your leads with the ultimate goal being to turn as many of them as possible into paying customers. Research has shown that it takes more than half a dozen visits to a site for a folks to start thinking of purchasing something. Your email marketing will give you multiple opportunities to sell your products to your prospects. If you do not have a system that harvests email addresses from your audience then you are not making full use of your hard won traffic.
Remember that the really valuable asset of any business is its list of regular customers and targeted prospects.